The winners of franz. 2016 were announced at next. the Sports Future Lab of CAMP BECKENBAUER. More than 250 students from 31 countries took part in the competition with concepts on digital innovations for the sports disciplines figure skating, ice hockey, football, and track and field. The jury (Franz Beckenbauer, Britta Heidemann, fencing Olympic and world champion, Carsten Koerl, CEO of Sportradar, and Marcus Höfl, founder and CEO of CAMP BECKENBAUER) selected “Olympic Dash”, a project presented by four students from Kellogg School of Management in Chicago/USA, as the winning team. At the award ceremony, Franz Beckenbauer explained: “We believe that the concept of the winning team can be immediately implemented and with help of social media, can spread the Olympic spirit throughout the world”. The winning team will have the opportunity to present their idea at the CAMP BECKENBAUER Global Summit. In addition, the jury offered the team from University of Dhaka, Bangladesh (project “Cereal Killers” to improve the attractiveness of figure skating) a wildcard to present at the Global Summit, which takes place in Shanghai in October.
ARD presenter Julia Scharf moderated the event. In addition to the distinguished jury, several world champions and Olympic champions attended, which included Maria Höfl-Riesch, Martin Schmitt, Thomas Lurz, Christian Friedrich, Wolfgang Haupt, and Normann Stadler.